COVID-19 Awareness & Prevention Programme is an ongoing Advocacy & Awareness campaign for which Amanat, with support of UNICEF, is establishing channels of Communication for Development (C4D)and Digital Advocacy based on the SBCC model in collaboration with Faith-Based Organizations’ (FBOs). The prime focus is promoting engagement of faith leaders with local communities for interventions in COVID-19 information management in targeted areas of Murshidabad, South 24 Parganas, and three wards of Kolkata.
Under this programme, Amanat is conducting awareness through its digital platform on Facebook, audio and video clips, announcements from places of worships to follow safety measures and so on, in order to combat COVID-19 pandemic. The campaign spans across three districts of West Bengal and is mainly concerned with mapping potential engagement of faith leaders. Through faith leaders, appropriate COVID-19 responses are being relayed at wards and districts with coordination from local governments and NGO actors. The key focus areas include promoting the urgency of social distancing, personal hygiene, maternal and child health, online education during the pandemic, respiratory etiquettes, mask usage, caring for the most vulnerable, reducing stigma and discrimination.